يك برچسب عنوان به منزله يك كد html است و كلماتى را خلق مى كند كه در نوار بالاى مرورگرتان ظاهر مى شود.
عنوان برچسب: شرح دهنده محتواى شما
يك برچسب عنوان به منزله يك كد html است و كلماتى را خلق مى كند كه در نوار بالاى مرورگرتان ظاهر مى شود.
به نظر مى رسد كد html براى عنوان برچسب به صورت زير است:
XYZ company home page <TITLE></p>
<p><HEAD></p>
<p>عنوان برچسب همان كلماتى است كه صفحه وب سايت شما را توصيف مى كند. تعدادى طراحى سايت سايت و سى ام اس (CMS) ( سيستم مديريت محتوا) ، از طريق اطلاعاتى كه در وب سايت وجود دارد، بصورت اتوماتيك و خودكار عناوين برچسب را ايجاد مى كنند. البته اين عناوين براى بهينه سازى موتورهاى جست و جو در سطوح بالاتر مفيد و كاربردى نيست.</p>
<p>با دانش كمى از نرم افزار و همچنين روحيات بازديدكننده مى توان سود مناسبى از عناوين تگ ها كسب كرد.</p>
<p><strong>-موتورهاى جست و جو و عنوان برچسب</strong></p>
<p>موتورهاى جست و جو براى كشف وب سايت شما از عنوان تگِ شما استفاده مى كنند. اين عناوين كلماتى هستند در صفحه نتايج جست و جوى موتورهاى جست و جو در لينك قابل كليك ظاهر مى شوند. بازديدكنندگان بالقوه شما از طريق همين عناوين تصميم مى گيرند كه آيا وب سايت شما مرتبط است يا خير.</p>
<p>در صورتى كه عنوان برچسب درست و به جا باشد، نقش اساسى در دست يابى وب سايت شما به رتبه خوب دارد. عناوين برچسب ها نقش حياتى در بهينه سازى موتور جست و جو ايفا مى كنند. اهميت آن به ميزان اهميت مطالب و محتوا و يا لينك صفحاتتان است.</p>
<p><strong>-نام شركت در عنوان برچسب</strong></p>
<p>بسيارى از شركت ها در به كار بردن نام كمپانى و نام تجارتشان در عنوان برچسب ترديد دارند. اين ترديد به علت اين است كه آنها تصور مى كنند اين فضا (يك خط براى برچسب عنوان سايت) بسيار با ارزش است كه با نام شركت هدر برود. با اين حال بهتر است از نام شركتتان در فضاى ِ در اختيارِ عنوان برچسب استفاده كنيد چرا كه اين كار به بسيارى از بازديدكنندگان كمك مى كند تا نام شركت شما را به ياد بسپارند.</p>
<p>در به كارگيرى نام شركتخود و عنوان برچسب وب سايت خلاق باشيد.</p>
<p>اطمينان حاصل كنيد كه عنوان برچسب شما همانند ساير شركت ها فقط يك نام نباشد. اين عنوان مى بايست خدمات و يا محصولات شركت نامبرده در عنوان را نيز شرح دهد.</p>
<p><strong>– برچسب عنوان با كلمات كليدى</strong></p>
<p>برچسب عنوان يك فضاى بسيار خوب براى قرار دادن كلمات كليدى در آن است. موتورهاى جست و جى، سايت ها را بر اساس كلمات كليدى موجود در برچسب عنوان دسته بندى مى كنند. مى توانيد از كليدواژه هاى خاص خود در برچسب عنوان استفاده كنيد.</p>
<p>براى مثال اگر نام كمپانى شما XYZ مى باشد و در زمينه امكانات سفر و تور فعاليت مى كنيد در نتيجه براى بدست آوردن رتبه خوب بهتر است با اين كونه عناوين، برچسب خود را ايجاد كنيد:</p>
<p>” XYZ ، سفر شما به ايران را تسهيل مى كند.”</p>
<p>از اين رو زيركانه از كلمات كليدى خود در برچسب عنوان استفاده كنيد، كلماتى كه سبب مى شود بازديدكننده به آسانى و سهولت خدمات شما را درك كند.-مطالب و محتوا براى برچسب عنوان</p>
<p>هرگز در نوشتن برچسب عنوان براى صفحه عجله نكنيد. هر برچسب عنوان در هر صفحه مى بايست منعكس كننده نوع تجارت و كسب و كار شما باشد. در ابتدا روى محتوا و مطالبتان تمركز كنيد و سپس تلاش كنيد آنها را بهينه كنيد و اينگونه است كه مى توانيد ايده هاى شفاف و واضح در عبارات كليدى داشته باشيد. مى بايست كلمات و عباراتى را بيابيد كه براى توصيف نوع كسب و كارتان بهترين باشند و يك شرح غنى براى برچسب عنوانتان بيابيد.</p>
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